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Guy Kawasaki’s blog numbers do not add up
There is something that does not really stack up about the numbers in Guy Kawasaki’s review of his first year of blogging.
Over the course of 2006 he claims an average of 6,200 page impressions a day, about twice what my most successful site, Money Terms, has been gettings in the last few months. He additionally has about another 21,000 subscribers to his RSS feed.
His blog is one of the most widely read in the world, at one point being ranked 35 by Technorati. It has a reach that was above 200 per million for most of the year, and never fell below 100 according to Alexa.
Given that a over a billion people now have internet access, this means Guy Kawasaki is reaching 200 million people a day. The high Technorati rank implies a similarly large readership.
I simply can not think of any interpretation can reconcile these numbers with Guy’s own. Neither is a blog by someone as well known as him going to get just twice the traffic of Moneyterms.
His ad revenues are consistent with his numbers – but then he is clearly not trying very hard to generate revenues.
Of course if Guy could really make more than $10,000 a month from that level of traffic, maybe I should be making a lot from Money Terms? It has fewer page views, but it attracts a very valuable audience. Its monthly reach approaches that of fairly sizeable paper publications like the Investor’s Chronicle How much should I be making from it?
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