Web metrics are insane
Posted by Graeme in Business & Investment,Internet at 11:55 am on Saturday, 14 July 2007
To be precise, trying to find a single set of metrics to compare the audience of different types of websites it insane. That is why Nielson/Netrating’s decision to measure time spent on websites, rather than page views, does not really matter much. Those looking for a single measure across all websites are reducing a mistake of the dotcom boom. (more…)
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